Despite the broad range of themes and the strong presence of DOMOTEX in consumer press, radio, and television, the ratio of professional trade visitors to regular attendees is high at 95.3 percent. This clearly demonstrates that doing business is the foremost goal.

Any company in the industry, whether smaller firms or enterprises with over 10,000 employees, can find a suitable platform at DOMOTEX – and that applies to fields of responsibility, too. Company management, research and development, assembly and production, purchasing etc. all meet here.

It pays to come to Hannover: Two-third of attendees come from outside Germany – and more than half of them come from outside the EU. In 2020, Great Britain, India, Turkey, Netherlands and USA led visitor statistics. This is how DOMOTEX achieves its global pull.

The industry estimates that the importance of online commerce has grown by 61.6 percent in the past years. In line with this, the interest of professional visitors in products and services related to digital themes such as visualization and planning software or sales support tools has also risen.

The number of returning and first-time visitors to DOMOTEX are about even. Repeat exhibitors therefore have the opportunity to develop new target groups while at the same time fostering their existing contacts. 42.1 percent of professional attendees are return visitors.

DOMOTEX offers visitors everything they need for their business. Expert lectures offer a wide range of presentations on current trends. Get to know products in practical live demonstrations. Meeting areas are available for networking in lounge-like surroundings.