MAPEI and its German branch are in Hannover representing the world's largest manufacturer of construction chemical products for installing wall and floor coverings. The company's international growth strategy, which was established in the 1960s and has been successfully implemented, went hand in hand with a consistent focus on customer proximity, local markets and short transport routes. Following the launch of the "Xtra" product line in 2019, MAPEI now has a new range of optimized fillers in its portfolio that has been designed to free up a great deal of "Xtra" time for floor layers. Thanks to their enhancements, the five new products in total that are on show at DOMOTEX 2020 are replacing the previous PLUS range and are therefore part of the 2019 "Freunde fürs Legen" (floor-laying friends) campaign in Germany.

The new product line has been born out of MAPEI's unceasing determination to continuously review and adjust its portfolio to suit the specific problems on construction sites and the needs of the people working with the products. Each of the five new fillers has been formulated to deliver outstanding optimized properties in its particular class. MAPEI talks about going the "Xtra" mile, which is reflected in the product name. A key concern in this latest round of product improvements was time. The "Xtra" range of fillers aims to help floor fitters and parquet layers save valuable time in three distinct ways - in preparation, drying and laying work.